How Exhibition Designers Can Help You Boost Your Brand

Exhibition designers have extensive training, they are creative by nature, coming up with vibrant and eye catching designs which are guaranteed to help you generate leads when taking part in trade shows and exhibition around the world.

These exhibition designers work with you, identifying your needs and understanding them. They focus on your company, the products and services you provide and they come up with a design that is relevant to your industry, this enables you to promote a professional image at all times.

Remember when you are taking part in any trade show or exhibition anywhere in the world, you are putting yourself in a very competitive environment. Every other company at the show has the same goals at you, to generate more business and they will go out of their way to make their stands really stand out. This is why you need to ensure your designer really understands your business, so they can create a design which is guaranteed to make an impact on your clients.

Exhibition designers have years of experience. They have worked with companies in all industries and designed stands for all types of events, from local trade shows to international exhibitions. They will be able to incorporate their extensive knowledge to ensure they provide you with a stand design that you will love and that you will know with confidence your audience will love.

The exhibition designers will conduct their own research into your clients. They will identify the type of clients you attract and their age group. This helps them come up with a complete custom and unique design which is focused on drawing clients to your stand. These designers are similar to search engine optimisation experts, but instead of focusing on drawing traffic to your website, they focus on drawing clients to your stands, so you can work on them to get their information to use in the future, hopefully secure a new client in the process.

They offer creative solutions. If you were to create your own exhibition stand, do you have the creativity needed to compete against the other companies taking part? Do you have the ability to turn a stand into an attractive and professional space which attracts clients? These exhibition designers can come up with the most creative solutions which are guaranteed to help you achieve success in the long run.

They will make changes as you need them. They will come up with a design or two for your approval. You can see if you like the design or if you feel that there are changes needed. The exhibition designer is flexible and will work with you to ensure you get the design you want and that you feel is going to benefit you the most now and in the future.

The exhibition designers have a knack for helping you make a visual impact. They have designed hundreds, if not thousands of exhibition stands, they learn from each design they do, making it possible for them to come up with a completely unique design that matches your individual requirements.

The good news is that once you have a stand that you approve, the price will normally include the design, build and all the relevant equipment, such as the lighting and multi-media solutions. This can save you money in the long run. Some exhibition designers work for reputable companies who will install, break down and even store your stand for you until the next event.

The 4 Questions Your Customers Have for Your Employees

Among the many things that people want to know about the people who serve them, research shows that four specific items consistently remain at the top of the list. Here is what the studies have identified. Your customers want to know the answers to four questions. They are:

1. Do you like me?
2. Do you care about me?
3. Can I trust you?
4. Do you know what you are talking about?

The first question they want answered is that they want to know if they are sincerely liked by the person serving them. Your customers will know this from how the representative interacts with them. Does your employee use their name, does he or she really listen, and do they have sincere empathy in their voice?

The second question your customers have is that they want to know if the employee who serves them really cares about them. The customer can sense this from the questions they are asked, the tone of their voice, good eye contact, how helpful they are and all the little things your employee says or does that shows they really do care.

The third question your customer wants to know the answer to is, can they trust your employee. Indications of trust can be seen in how confident the representative is and does he or she follow through as promised. One example of how your company can lose the trust of a customer is by how promptly a phone call or email is returned to the customer. When there is a long period of time that elapses between the time the customer contacts your small business and is followed up with, or worse yet, not followed up, trust diminishes rapidly. A good rule of thumb is to have all phone calls and emails returned within 24 hours or less.

Finally, the fourth question people want answered is they want to know if the employee who serves them is knowledgeable and competent. Indications of these qualities are demonstrated by how familiar your employee is with the particular situation the customer is experiencing or the product or service they are purchasing. Customers want to know if this employee has solved similar types of problems for other customers in the past. If they have, it builds confidence in their buying experience.

In summary, to build lifetime customer satisfaction with the customers you serve, make sure your business is able to provide the right kind of customer service training that teaches the proper customer service skills. These skills should empower all of your managers and staff to treat your customers in such a way that consistently answers their four most common questions they have about your small business.

Secrets of Bonding 133: “Please Sign Here” (With Caution!)

We have written about indemnity agreements before (enjoy Secrets #19 and 79) but recent activity with our clients has inspired yet more on this vital subject.

As a follower of the “Secrets” series, you may already know what a General Indemnity Agreement (GIA) is, and that is a requirement all bond applicants face. Basically, it contains a payback obligation to the surety similar to a promissory note.

As a bond applicant, why should you be cautious when signing such documents?

The first reason is that it may include companies or individual people who are inappropriate. Some examples: An affiliated company in which the bond applicant has a minority interest. Another would be an individual person with little or no ownership in the company and is not married to an officer, key person or major company owner.

The second reason is that there may be clauses in the indemnity agreement that may be subject to negotiation – although underwriters will resist. Nevertheless, if you see something objectionable such as “Confession of Judgement” which is not even permitted in some states, you should ask for it to be removed. This would also be the time to ask for additions to the document, such as a dollar limitation on personal indemnity of certain individuals (Spouses? Minority owners?) or Trigger Indemnity that is only activated under specific circumstances. No harm in trying.

The third reason is because of the gravity of the indemnity obligation. Through the GIA, the bond applicant company and its owners agree to repay the surety for losses and expenses. They are literally putting everything on the line. What is the dollar limit of this obligation? Is it a) The contract amount? b) The Payment Bond amount? or c) The T-list of the surety? Answer: The liability amount is unlimited.

This is a big deal. Keep in mind (see Secret #1!) “Bonds Are Not Insurance.” The surety is a guarantor of the principal’s performance. If the contractor fails to perform, the bond is not insurance to protect them from the consequences of their failure.

In conclusion, the bond applicant should approach the signing of a GIA with some caution. Certainly it is a document to read and manage where possible but this brings us to the final point: If you want surety bonds, it is mandatory that the surety be indemnified. Regarding the indemnity of spouses not active in the business, they too must sign. We tell contractors “Nobody likes it, but everybody has to do it.”

If you want bonds, but cautious, but get ready to sign on the dotted line.

Steve Golia is an experienced provider of bid and performance bonds for contractors. For more than 30 years he has specialized in solving bond problems for contractors, and helping them when others failed.

The experts at Bonding Pros have the underwriting talent and market access you need. This is coupled with spectacular service and great accessibility.